Updated: Oct 18, 2020
In a world where we can take 1080 pixel photos right from our smartphones, some companies elect to cast professional photography services aside. The excuses to skip out on hiring a professional are far and plenty whether it be high costs, underestimating the power of images in relation to your brand, or simply wanting to cut a corner by using stock photos. Unfortunately, the results are always the same, usually producing generic imagery that doesn’t quite connect with your audiences at the highest level.
Just as your websites, email campaigns, and products themselves should be personalized as much as possible, so should your photos. Achieving personalization through product photography or any photograph is not as easy as it may sound, and it’s important to keep in mind that your photographer is a trained artist with tools in their arsenal to help. When you hire professional photography services, they have the same task that any artist has for any art form, which is walking the thin line between exploring creativity and maintaining professionalism. Seeking out the perfect digital agency or photographer directly to help with creating a sense of congruency and depth for your brand can be a major asset to helping reveal your creative vision. Furthermore, the positioning of the lighting, the distance of the camera from the subject, and of course, which editing effects to add afterward, is the expertise you pay for upon hiring professional photography services.
WEALTH OF EXPERIENCE
Images inevitably will be a key method in expressing the character of your brand, and it can be okay to do some low-quality behind the scenes posts every now and then to communicate a down to earth feel. But when it comes to product photography, there’s no room for error because the photos will be used countless times. To say the least, it can be quite difficult to properly capture lighting around your products, so special equipment is definitely needed. Even though product photography can sometimes seem bland and insignificant, the amount of care put into such photos can make or break a new product’s ability to sell. When it comes to the correct pixel sizes and file formats for each platform or physical printing, you can rely on the experience of your photographer as well.
Stand Out Among Competitors
If you’re managing a branch of a global corporation or leading your own small business, do not fall into the trap of trying to save up on photoshoots! It won’t be long before you start seeing yourself fall down in the pecking order, losing potential clients to businesses that were not afraid to splash some cash on a well-established photographer.